STAFFORDSHIRE’S investment potential has been promoted to global investors at the MIPIM property festival in Cannes focusing on opportunities to develop the County town into a sub-regional centre as part of the newly launched Constellation Partnership and HS2.

Cllr Patrick Farrington, leader of Stafford Borough Council and Cllr Mark Winnington, cabinet member for Economic Growth at Staffordshire County Council  told delegates that Staffordshire and Stoke-on-Trent’s comprehensive connectivity by road, rail and air means the region occupies a pivotal location in the UK, one that with the advent of HS2 will open up the economic opportunities created by its strategic  location at the junction with the North.  Working together as members of the Stoke-on-Trent and Staffordshire LEP we are unlocking growth in jobs and homes and are on track to achieve our target of 50,000 jobs in 10 years.

Cllr Farrington said: “We are seeing tremendous growth in Stafford Borough and investment recently delivered, and coming on stream, in our borough is in excess of £1.2bn. Businesses and organisations are seeing what we have to offer in terms of connectivity, the appropriate areas to establish themselves and a local authority with the right attitude to help them grow.

“We want to ensure that as a town with a hub station for HS2 we get the right deal for our community, and the wider region, so that the future prosperity of our area is assured.”

It was a sentiment echoed by Cllr Winnington: “It’s important to have been here to explain how  effective cross sector partnerships are working in Staffordshire, how we are continuing that work on a range of sites and how we will be ensuring we take advantage of our HS2 links to attract future investors for a portfolio of sites from Ceramic Valley to i54.”

He added: “Development announcements at both Kingswood Lakeside  in Cannock and Redhill in Stafford will further boost already thriving business parks. We have low levels of unemployment and a good skills base, together with easy transport connections, so our focus on supporting the creation of better paid jobs means attracting new investment from home and abroad.

“There is a great deal of confidence in Staffordshire and we are taking every opportunity to build on that to ensure it remains a great place to do business.”

The Developing Staffordshire event was presented alongside sponsor Stoford Developments and Taylor Wimpey.

The Staffordshire and Stoke-on-Trent team has also been involved in several wider regional initiatives being showcased at MIPIM, including The Constellation Partnership (formerly the Northern gateway Development Zone), the investment partnership of seven Local Authorities and two Local Enterprise Partnerships across Cheshire and Staffordshire which aims to take full advantage of the investment in high speed rail.