The Northern Gateway Development Zone (NGDZ), which spans areas of Cheshire and Staffordshire, has been rebranded as The Constellation Partnership.
The unveiling of the new brand took place at MIPIM. The Constellation Partnership’s ambition is to deliver 120,000 new jobs and 100,000 new homes by 2040.
Independent chair Jackie Sadek said: "I believe that the Constellation name will have the right resonance with the markets and a lasting impact. This region, between the Northern Powerhouse and the Midlands Engine is not only nationally important, but also a distinctive constellation of inter-connected and complementary niche economies, each important in its own right."
On the back of the proposed new HS2 hub station, Cheshire East Council, using a team led by Arup and Property experts CBRE, has prepared a masterplan which covers 2,273 acres of development land in central Crewe.